WEB ANALYTICS
FOR
THE REAL WORLD
WEB ANALYTICS
FOR
THE REAL WORLD
We will take your through 3 different phases in the web analytics
excellence pursuit. More will be added from time to time
PHASE I: BASIC REPORTS
1. Are you getting the basic reports to drive your internet business?
REPORTS ON BASIC NEEDS
1.1. How many visitors purchased ( completed goal page ) ?
You may be adding new items every day.
1.2. Are the visitors spending time at the site?
Is your site engaging the customer during his visit.
1.3. How many visitors come from a specific country of interest?
Your choice of country many change from day to day.
1.4. Need for a list of all the products in order of visitor volume.
The order of the items in the list will change everyday. You need to
make decision on promotion / stocking etc.
1.5. Need to understand the keywords used in visitors' searches.
By knowing what your visitors are searching for, you may
enhance your web pages or you may respond with a promotion .
1.6. Need to focus on one or more products profile.
Knowing a product profile ( number of visitors, main countries,
keywords used, click point traffic on product pages, conversion
rates , etc ) enables you to plan better what need to be done to promote
the product.
There are many more reports that you know off but are not getting them. Why not try ClickTracks? You can get all the reports and more.
Download a copy now ? Yes !
PHASE II: ENHANCE SITE TO IMPROVE CONVERSION
2. Are you getting the analytics reports to improve your site to grow your internet business?
REPORTS FOR SITE ENHANCEMENTS
You like to ensure that your site is helping your visitors reach your goal
page(s).
2.1. Is your web site driving visitors to your goal page ?
(goal page is the page when visitor complete purchase, registration etc. ?
You want to know how many visitors for the day and how many purchased.
This gives you your conversion rate.
Solution: CLICKTRACK Funnel Analysis Report
2.3 Do you have multiple ways to a goal page. How do you know which path is contributing to the conversion?
Solution: CLICKTRACK multi-dimensional Funnel Report
2.4 Do you have multiple goal pages. Do you need to know how all certain groups of visitors reach each of these pages?
You need to know all visitors who wanted to buy a present actually purchased IBM Notebook and Rubic Cube
Solution: CLICKTRACK multi-dimensional Funnel Report
2.5 How can you improve your site to convert more visitors?
Possible reasons:
a. The purchase page may be too complicated / payment option not
appealing. / additional unexpected cost shows up.
b. One or more pages along the path are diverting visitors
c. Are visitors taking an early exit?
b. Home page not seductive.
c. Product page not interesting or too complicated.
Solution: Navigation Reports and Funnel Analysis Report
2.6 Next, you like to make changes to your site pages. How do we know the
changes resulted in more conversions?
You need to see a comparison report.
Solution: A/B Split Report .
2.7 You decided it would be better to re-develop the site but generally content in both are the same. How do we know if the new site do a better job for the conversion?
You need a comparison report showing data from both sites.
Solution: Time Split Report
PHASE III: Campaigns to draw visitors to your site
To be added soon.
