...helping your Internet Business GROW!! 

ClickTracks Web Analytics for Site Owners.
   Behavioral Analysis  by Visitor Segments for Better Results!

Back To Basics with ClickTracks

What do you see in your web analytics reports?  Site visitors statistics.  You get better results when you see
different visitor segments compared to site visitors in the same report. At a glance, it would be nice to know
25% of your visitors are from your home country, what pages they viewed, keywords used, entry pages, top
pages, etc. as compared to site visitors. Now you can do something about these visitors to grow your business.
 How do we go about it?  Read on..


#1:  Which group of visitors is most likely to help achieve your site objectives?

            Visitor Group      Criteria to Segment       Selecting Value for Criteria 
a. Home Country Visitors From Certain Country Select country from drop down list
b. High Value Product Visitors Visited Certain Page(s) Page showing product features
c. Buyers Visited a certain page Order Confirmation page
d. Campaign Visitors Entered a certain page Campaign landing page
e. Campaign Visitors who Purchased Combination of other segments Select  (c) and (d)

 

 

 

 

 

#2 What answers can you get to grow your site business?

     Visitor Group: Home Country Visitors                    

                                               Answers           ClickTracks Reports 
a. How many local visitors versus the total number of site visitors Site Overview 
b. How many reached goal page (purchased /downloaded/registered) Funnel Report ( 3 funnels in one report)
c. Which product are they most interested in Site Overview ( Top pages )
d. How much time did they spend on each of the key product pages Navigation Report ( View each page )
e. What keywords used in site internal search. New product needs? Site Overview ( Internal search) 

   

 

 

 


     Compare the figures against site visitors and go forward to the next step.

#3 What can you do to increase site sales / improve attaining site objectives?     

     Find out in Solution Letter : Web Analytics: Back-To-Basic with ClickTracks . Request