BASIC NEEDS
            ClickTracks is Web Analytics Done Right !!        

3 typical scenarios are presented below.

A. Analyzing Overall Sales Done
                B. Analysing Overall sales done by country
                C. Analyzing Overall sales done by product

    A. Analyzing Overall Sales Done:

             1. How many visitors made purchases?
             2. What is the average time they spent on site?
             3. What is the number of pageviews per visitor for these customers?
             4. What keywords did these customers used to get to the site?
             5. What are the referrers that bought these customers to the site?
             6. What are the top pages among these customers?
             7. How did these customers come in - entry pages?
             8. Which countries do they come from?

What does a CLICKTRACKS user do to get these answers? 

Create Labels à Select 'Reached checkout or other goal page' àPull down list of your URLs and select the checkout page à Name the label 'Buyers'
 Time Taken to do this: less than 5 minutes.

                                                                                                        

    B. Analysing Overall sales done by country

             1. How many  visitors made purchases?
             2. How many of these  customers come from Japan?
             3. What  keywords did these Japanese customers used  to reach
                 the site?
             4. What the  average time they spent on site?
             5. What are the top referrers that bought these Japanese 
                 customers to the site?
             6. What are the pages that most Japanese visitors saw?
             7. What are the entry pages used by these Japanese visitors?
     

What does the CLICKTRACKS user do to get these answers? 

Create Labels   Advanced Labeling à Select 'Came from a certain country' àPull down list of  countries and select 'Japan' and pull down after 'AND' to select Buyers label obtained in first analysis   eg. /checkout.php  à Name label ' Japan Buyers' 
Time taken to do this: less than 5 minutes.

                                                                                                        

     C. Analyzing Overall sales done by product

         Each product at your site is recognised by a URL parameter eg id=.
         ID=1 represents apples.

             1. How many visitors made purchases?  (all products)
             2. How many of these purchased apples?
             3. How many from Japan purchased apples?
             4. What keywords used by apples buyers?
             5. What is the average time spent on site by these buyers?
             6. What are the top referrers that bought these buyers to
                 your site?
             7. What are the pages viewed by these visitors ?
             8. What are the entry pages by these buyers?

 

What does the CLICKTRACKS user do to get these answers? 

Select 'Create Labels' à  Advanced Labeling à Select 'Had a certain URL parameter' àPull down list of  parameters and select 'id' and pull down after 'with value containing'  and select '1'. Next  pull down after 'AND' to select 'Japan Buyers' as obtained in second 
 analysis.à Name label 'Japan buys apples'
Time taken to do this: less than 5 minute

                                                                                                        

  

CLICKTRACKS INFORMATION:   

1. View sample end user interface of navigational reports.

2. Compare the different CLICKTRACKS products.

3. Product Brochure: ClickTracks 6.0

4. Product Brochure -  Analyzer 

5. Product Brochure - Optimiser   

6. Product Brochure - Professional